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Why Ugly Fish glasses are going green

Ugly Fish glasses

Every year, millions of discarded fishing nets end up in our oceans. These nets can pose a threat to wildlife for many decades by entangling or suffocating countless fish, sharks, whales, dolphins, sea turtles and other marine animals.

To help reduce plastic pollution in our waterways, Ugly Fish Eyewear recently launched its brand-new Green Series range, made with 100 per cent recycled fishing nets.

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Ugly Fish are committed to increasing their use of sustainable and recycled materials to reduce their environmental footprint, says CEO, Faraz Darabi.

“Many customers are searching for planet-friendly products these days,” he said.

“Our goal is to offer a genuine recycled product that directly benefits waterways and keeps our oceans clear with the same high-quality performance you expect from Ugly Fish.”

Image: Ugly Fish

The Green Series range introduces six new, planet-friendly frames for $89.95, and are built for active Aussies who love spending time outdoors.

Our tough, ultra-lightweight frames are comfortable to wear all day long, with polarised lenses to reduce glare and Category 3 maximum UV protection. They’re great for camping, fishing, driving, or even just chilling at the beach.

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Ugly Fish has recently become the official eyewear partner for OzFish Unlimited. A not-for-profit organisation who are dedicated to working with recreational fishers on the restoration and protection of Australia’s waterways.

The staff and volunteers at OzFish require high-quality polarised sunglasses, as well as safety eyewear due to most of their project work being outside, next to, in or on the water.

Image: EWIT

From planting trees to installing habitat under jetties and wharves, the work can be dusty, windy and dirty, so providing staff with protective eyewear is essential.

Ugly Fish recently celebrated its 20th anniversary, commemorating two decades of determination and hard yakka that has built it into being a True-Blue brand.   

“Ugly Fish will continue to focus on sustainability,” Faraz said.

“We are passionate about the outdoors and doing our part to help conserve the environment for future generations.”

Whether you’re on the tools or out at sea, Ugly Fish have got you covered. Offering glasses across a range of different categories such as safety, motorbike, lifestyle, ladies, optical and more.

The Ugly Fish Green Series is available at selected camping, fishing, outdoor and sunglasses stores.

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