WorldSkills Australia is thrilled to announce Prime Creative Media as its Official Media Partner in a collaboration set to amplify the visibility and impact of skills excellence nationwide.
This partnership will play a pivotal role in promoting the talent, dedication, and achievements of competitors, trainers, and industry leaders involved in WorldSkills Australia’s competitions and initiatives.
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Prime Creative Media Chief Operating Officer Christine Clancy said the company was “excited about the synergies this partnership offers between Prime Creative Media, Australia’s largest B2B publishing company, and the country’s leading trade skills competition, WorldSkills.”
“Prime Creative Media is committed to the growth of the industries we serve and WorldSkills is an organisation that demonstrates some of the best future trade skills that are vital to those industries’ growth,” she added.
“WorldSkills organises a range of exciting events at state, national and right up to the international skills competition, to be held in Shanghai in 2026.”
“These showcase trade skills at their best.”
“We look forward to telling the stories of these young competitors, whose passion and dedication to their craft and honing their skills are great role models for future careers in those industries.”
A Strategic Partnership for Skills Excellence
Prime Creative Media is Australia’s largest B2B publisher, specialising in integrated marketing communications in high-growth industries. They provide industry-leading, multi-channel communication platforms and help their clients connect with key decision-makers across various sectors.
Prime Creative Media’s brands include, but are not limited to, National Collision Repairer, Australian Car Mechanic, Landscape Contractor Magazine, Manufacturers’ Monthly Magazine, Trailer Magazine, The Tradie Magazine, Australian Mining, Earthmovers & Equipment Magazine, Food & Beverage Magazine, and BeanScene Magazine.
Driving Awareness Through Strategic Media Support
With the 2025 WorldSkills Australia National Championships and Skills Show set to take place at the Brisbane Convention & Exhibition Centre, this partnership will ensure comprehensive media coverage of the event. Prime Creative Media will leverage its platforms to showcase competitor journeys, training excellence, and the broader impact of WorldSkills Australia on industries and communities nationwide.
“We are thrilled to partner with Prime Creative Media, whose expertise in industry-focused storytelling will help us inspire the next generation of skilled professionals,” WorldSkills Australia CEO Trevor Schwenke said.
“This collaboration will signify the importance of vocational training and its role in driving Australia’s future workforce.”