Cement Australia has officially launched its new packaged product, Low Carbon Cement into the Australian market. The launch came at the 2025 Independent Hardware Group (IHG) conference and expo held in Adelaide early February.
IHG is the largest independent hardware group in Australia, and a leader when it comes to servicing the trade market, consisting of brands such as Mitre 10 and Home Hardware.
The conference was visited by about 1700 delegates and featured 450 stores.
Cement Australia was recognised at the event as the best build supplier of 2024.
New formula
Cement Australia’s Low Carbon Cement provides comparable strength capabilities to standard General Purpose (GP) Cement, with additional benefits such as lower permeability, enhanced durability, and improved workability. All with 30 per cent less embodied CO2 compared to GP cement.
Low Carbon Cement uses a sustainable mixture featuring Cement Australia’s proprietary GreenCem™ technology. This technology was developed in-house by Cement Australia at its NATA accredited testing laboratory in Brisbane. Cement Australia’s innovative GreenCem™ technology enables the replacement of the GP cement ingredient with fly ash and/or slag in higher quantities than previously possible, without compromising the resulting concrete’s strength development.
Get around it
The cement complies with the Type GB requirements of Australian Standard AS3972 and is supported by an independently verified Environmental Product Declaration (EPD).
The EPD Australasia register hosts verified documents from brands across Australia that provide data on the lifecycle environmental impact of a product. Cement Australia’s Low Carbon Cement is the first product of its type to be on the EPD register.
The features and benefits of Low Carbon Cement were well received by IHG members during the conference, with many members seeing the need for a sustainable cement solution moving forward.
Low Carbon Cement is the way to an environmentally sustainable construction industry, however tradies should not have to compromise quality for sustainability. Cement Australia developed this Low Carbon Cement to make a difference to the environment, without making a difference to the high quality of work.
For more information regarding Low Carbon Cement visit cementaustralia.com.au/products/low-carbon-cement
or contact the Cement Australia team on 1300 CEMENT (1300 236 368)