STIHL Australia is calling on its most passionate customers to prove their loyalty to the iconic power equipment brand, launching a nationwide competition to find the country’s biggest STIHL fan.
The campaign invites participants to share photos or videos showcasing their connection to the brand, whether through vintage tools, personal collections, tattoos, restoration projects or memorable STIHL moments.
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Entrants must upload their content, tag @stihl_au and use the hashtag #biggestSTIHLfan to be in the running for a range of prizes.
Centennial Edition chainsaw up for grabs
Leading the prize pool is the highly sought-after STIHL MS 500i Centennial Edition Chainsaw, a model released to celebrate the company’s 100-year anniversary.
Limited to just 500 units nationwide and distributed through a ballot system, the special-edition chainsaw has become one of the most talked-about product releases among STIHL enthusiasts.
The Australian competition winner will also be entered into a global draw for the chance to win a trip to Germany, the home of the STIHL brand.
Celebrating 100 years of STIHL
The MS 500i Centennial Edition marks a significant milestone for the manufacturer, combining commemorative design elements with the performance credentials of the company’s flagship professional chainsaw platform.
STIHL Regional President Oceania Leeson Brook previously said the model reflects the heritage and reputation the company has built over the past century.
“It’s no easy feat to represent one hundred years of craftsmanship, refinery and quality. Yet, the limited-edition STIHL MS 500i Centennial Edition Chainsaw does just that,” he said.
Brook said the Centennial Edition release celebrates both the company’s history and the customers who have supported the brand throughout its journey.
“I’m certain our passionate STIHL fans across Australia will be clambering to be one of the first owners of this amazing saw,” he said.
“The idea that the Centennial Edition will be passed down through generations of STIHL fans hits home to the trust, connection and passion our customers have.”
Australia’s place in STIHL history
Australia holds a unique position in the company’s global story, having been the first market STIHL expanded into outside Europe.
Today, Australia remains one of the brand’s strongest markets on a per-capita basis, with professional users, landowners and outdoor power equipment enthusiasts continuing to drive demand for STIHL products.
Brook said the Centennial Edition also acknowledges the contribution Australian customers have made to the brand’s ongoing success.
“This chainsaw is an ode not only to Australia’s ongoing relationship with the brand, but also to our passionate customer base keeping us motivated to innovate,” he said.
Performance remains a key focus
While the STIHL MS 500i Centennial Edition is positioned as a collector’s item, it retains the performance features that have made the MS 500i platform popular among professional users.
Key specifications include:
- Electronic fuel injection technology for rapid throttle response
- Chain acceleration from idle to full speed in a quarter of a second
- A power-to-weight ratio of 1.24kg/kW
- Lightweight construction designed to improve handling and efficiency
A rare collector’s opportunity
With a recommended retail price of $3,499 and availability capped nationally, the STIHL MS 500i Centennial Edition is expected to attract strong interest from collectors and long-time STIHL users alike.
For competition entrants, the campaign offers a chance to secure one of the most exclusive STIHL products released in Australia while celebrating the stories, collections and projects that have helped build the brand’s loyal following over the past century.
